【大數據】第二季IG品牌內容廣告銷售額最高KOL MIRROR 4子打入十大【內附排名】
娛樂
發布時間: 2022/07/18 16:59
最後更新: 2022/07/18 17:07
市場調查公司「admanGo」在今日(7月18日)公布本年第二季的十大IG品牌內容廣告銷售額最高KOL,前三甲為教主Anson Lo(盧瀚霆)、張敬軒及鄭秀文。
當中,Anson Lo佔首位外,他的3位隊友姜濤、呂爵安(Edan)、陳卓賢(Ian)亦打入十大,即是前十名,MIRROR已佔其四,果然是人氣男團。
上榜的十大廣告銷售額最高KOL,絕大多是ViuTV藝人或與ViuTV有密切合作的藝人,陳凱琳成為十大當中唯一TVB藝人。
最新影片推介:曾業喬專訪
銷售額分別按年上升55.1%
根據「admanGo」所指,疫情在第二季開始轉趨緩和,廣告客戶爭相邀合適的KOL助推廣商品,因為IG作為KOL主要的社交平台,因此在第二季的IG KOL品牌內容廣告銷售額分別按年上升55.1%。
報告並指十大IG KOL在第二季的品牌內容廣告銷售額已佔這期間IG KOL的總銷售額27.5%,即是反映十大IG KOL的吸金能力強。
十大排名如下:
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![](https://static04.hket.com/res/v3/image/content/3305000/3305244/KOL221220715_4EAeB2BD_600.jpg)
撰文 : TOPick柴犬出動